Articles on App Store keyword indexing
How App Store search works, how to appear for the queries you need, and what to do after indexing.
ASO for gambling and betting apps on the App Store
What Apple requires from casino and betting apps, why search traffic for them comes down to metadata, and how to add keywords without a new version or a review.
Competitor brand keywords in the App Store: how to appear for another brand
Why brand queries are valuable, what Apple's rules say about other names in keywords, what the app risks, and how to get indexed for a competitor's brand without a new version.
How App Store indexing works: name, subtitle, keyword field
Which fields the App Store uses to find an app, how many characters they hold, how to fill in the keyword field, and why being indexed does not yet mean ranking.
Indexed but not ranking: indexing and position in App Store search
Indexing and search position on the App Store are different things. What decides the place in the results, how to check the index for a keyword, and what to do after indexing.
How to index an iOS app for new keywords without an app update
New keywords normally mean a new app version and a review. Here is the standard route, where it gets stuck, and how to get keywords indexed without an update in about 2 hours.
Keywords in search in about 2 hours
Send the app and up to 100 characters of keywords.
Index keywords